Post by rabia85852 on Oct 27, 2024 5:52:21 GMT 2
Google has ushered in a new era in online marketing by deploying its advanced Gemini artificial intelligence (AI) technology to search ads . The initiative promises to change the way advertisers engage with their audiences and improve the relevance of their messages, generating greater performance with less effort.
Gemini: Google's most advanced AI
A few months ago, Google introduced Gemini as its leading artificial intelligence, and now, some time later, we can see how it is part of Google's services and products. The implementation of Gemini in Google Ads is expected to be transformative, as it enables more natural conversational interactions, making it easier for users to create search campaigns.
This tool seeks to create better campaigns through a chat-based experience. To get started, you only need your website URL and Google's AI will create optimized search campaigns by generating relevant advertising content such as creative elements and keywords.
First tests
As usual, Google has been conducting preliminary tests with a small group of advertisers. Among the key observations is that conversational interactions significantly improve the quality of search advertising campaigns while reducing the need for manual work. To measure this parameter, Google used a metric called “ad strength” that analyzes the relevance, quality and diversity of your ad text and gives it a score ranging from “Poor” to “Excellent.”
Other functions and responsibilities of AI
Google is aware of the difficulty advertisers have in creating visually appealing ads. That's why it plans to add a tool that uses AI to recommend images for on page seo service campaigns. However, the final decision remains with advertisers, as they will decide whether to approve or reject the assets before the campaign is published.
To be transparent with AI-generated content, Google will mark these images with invisible SynthID metadata and watermarks , allowing you to identify which images were created by AI in Google Ads.
Statistics show that small businesses that use conversational ad creation are 42% more likely to achieve “good” or “excellent” ad intensity scores. This is important because ad intensity strongly predicts conversion rate. On average, conversions increase by 12% when ad intensity goes from “poor” to “excellent.”
Commitment to the future
Google shares the industry’s enthusiasm for AI’s potential to create value for both consumers and advertisers. New use cases (and opportunities) often emerge as AI continues to rapidly evolve. That’s why Google is confident that AI will continue to make its products even more useful.
It is worth noting that this tool is currently in beta and is only available to English-speaking advertisers in the UK and US. However, the company plans to make the material available globally to all English-speaking advertisers in the coming weeks. Support for additional languages is expected to be provided over time.
Are you looking for a digital marketing agency? Mentalidad Web is an agency with 15 years of experience and is among the 3% of Google Partners with the best performance in Chile. Write to us at comercial live the experience of working with a certified digital marketing agency.
Gemini: Google's most advanced AI
A few months ago, Google introduced Gemini as its leading artificial intelligence, and now, some time later, we can see how it is part of Google's services and products. The implementation of Gemini in Google Ads is expected to be transformative, as it enables more natural conversational interactions, making it easier for users to create search campaigns.
This tool seeks to create better campaigns through a chat-based experience. To get started, you only need your website URL and Google's AI will create optimized search campaigns by generating relevant advertising content such as creative elements and keywords.
First tests
As usual, Google has been conducting preliminary tests with a small group of advertisers. Among the key observations is that conversational interactions significantly improve the quality of search advertising campaigns while reducing the need for manual work. To measure this parameter, Google used a metric called “ad strength” that analyzes the relevance, quality and diversity of your ad text and gives it a score ranging from “Poor” to “Excellent.”
Other functions and responsibilities of AI
Google is aware of the difficulty advertisers have in creating visually appealing ads. That's why it plans to add a tool that uses AI to recommend images for on page seo service campaigns. However, the final decision remains with advertisers, as they will decide whether to approve or reject the assets before the campaign is published.
To be transparent with AI-generated content, Google will mark these images with invisible SynthID metadata and watermarks , allowing you to identify which images were created by AI in Google Ads.
Statistics show that small businesses that use conversational ad creation are 42% more likely to achieve “good” or “excellent” ad intensity scores. This is important because ad intensity strongly predicts conversion rate. On average, conversions increase by 12% when ad intensity goes from “poor” to “excellent.”
Commitment to the future
Google shares the industry’s enthusiasm for AI’s potential to create value for both consumers and advertisers. New use cases (and opportunities) often emerge as AI continues to rapidly evolve. That’s why Google is confident that AI will continue to make its products even more useful.
It is worth noting that this tool is currently in beta and is only available to English-speaking advertisers in the UK and US. However, the company plans to make the material available globally to all English-speaking advertisers in the coming weeks. Support for additional languages is expected to be provided over time.
Are you looking for a digital marketing agency? Mentalidad Web is an agency with 15 years of experience and is among the 3% of Google Partners with the best performance in Chile. Write to us at comercial live the experience of working with a certified digital marketing agency.