Post by account_disabled on Feb 20, 2024 9:15:54 GMT 2
Gillette, the Procter & Gamble company brand, released new data revealing that more than half of men worldwide (59%) are highly engaged in sustainability efforts as a result of COVID-19. Gillette's mission is to provide men with the best grooming products possible in a way that also protects the future of the world around us. New data reveals that this unprecedented time has deepened men's commitment to preserving the planet for the next generation and, through Gillette's continued sustainability journey, we hope to make a positive difference today, tomorrow and in the future. Alessandra Dolfini, Global SVP of Gillette. Gillette has long positioned itself as a brand that understands and empowers men, as exemplified by its long-standing tagline, “The Best a Man Can Get . ” However, the brand faced widespread backlash in 2019, when its "We Believe" ad pointed out a variety of negative behaviors associated with toxic masculinity and asked, "Is this the best a man can get?" . Yet once again, COVID-19 proves to be a great unifier, apparently helping to change men's attitudes about the value of preserving our resources for the future. COVID-19. More than half of men are more committed to the planet than ever: Gillette The global survey, conducted in 11 countries, revealed that more than half (54%) of men aged 18-50 care about sustainability, with the main drivers being long-term considerations: Most consider sustainability to be more important for future generations (66%) Most consider sustainability to be more important for future generations (66%) rather than people today (34%) , their own personal future ( 64%) rather than their life right now (36%) and the global economy (69%) instead of their community businesses (31%) . Men prioritize advancing environmental issues with more visible results, including: Access to clean water.
Ocean conservation. Recycling and protection of wildlife. On less tangible challenges such as carbon footprint reduction and supply chain efficiency. Additionally, more than half of men (58%) say that plastic waste in the environment is a very important issue to them. The survey also revealed that 95% of men have made at least one sustainable lifestyle change in the last five years, including Europe Cell Phone Number List adopting reusable bags, regularly recycling and composting, and reusing products. Since the start of the COVID-19 pandemic, men have become more focused on reducing food waste. The survey showed that men are more likely to take sustainable actions because they feel they are doing the right thing (50%), followed by the need to set a good example for others (41%). Ambition 2030 Action Plan Gillette, whose sustainability efforts are summed up by the motto “Bringing out the best in the world around us ,” also announced its Ambition 2030 action plan. As part of Gillette's ambitious goals, the company hopes to make 100% of packaging recyclable and use post-consumer recycled (PCR) content for blades and razors by .
The brand plans to launch new products with 100% recyclable packaging and use PCR on its razor handles and packaging over the next year. Gillette. More than half of men are more committed to the planet than ever: Gillette Gillette committed to new goals to find efficiencies in the use of energy, water and materials throughout the entire life cycle of products, all while continuing to offer products that are built to last and manufacturing them with safe materials and ingredients. Gillette's Ambition 2030 goals include: Use 100% renewable electricity. Reduce greenhouse gas emissions by 50%. Reduce water consumption per production by 35% and reduce absolute virgin plastic by 50%. Provide 100% transparency about your ingredients. Responsibly source materials derived from animals, plants and minerals, backed by supporting credentials (e.g. FSC). Maintain zero waste to landfill status across its global plant network Use 100% recyclable packaging and post-consumer recycled content for razors and blades by 2022. Inspire men to feel empowered and confident in all aspects of their lives, and continually work to drive change so that all men can look, feel and be their best.