Post by account_disabled on Mar 5, 2024 12:37:45 GMT 2
Brands generate many documents, but there is one that serves as a guide for all the others: the brand book . This book is so important in brand management that it must be protected. Diffuse. Bring it closer to those who have to use it. Converting the brand manual into a PDF and uploading it to an intranet space is ineffective. Insufficient. It is not your ideal home because it was not built for that. Nor does a ZIP in cloud storage solve the question of how to guarantee that everyone involved in the communication has a guide with everything they need at their disposal . The most optimal way to control the dissemination of the brand by the different agents is through a brand center . At Comuniza, we have created Hub the Brand, the branding center tool with which our clients ensure that their brand is recognized in all its expressions. What is a branding center for? A brand center is a tool that allows you to use a brand correctly. A space to classify and organize all documents related to the brand. A multimedia bank in the cloud to manage branding files. A brand management center is a solution to ensure consistency in everything a company, its employees and partners do and publish. It brings together on a single platform all the essential elements to use the brand as it has been defined to be done.
It ensures correct application of identity, but collects much more. In its early days, the brand center was only for visual or verbal identity guides. A sampler to show how the different elements interacted. It fulfilled its mission, but it fell short because it was limited to a logo, colors and fonts. Today, it has been extended to be a realistic reflection of what a brand is , which is why in our projects we configure it to include a broader vision. More practice. More useful for anyone who needs to understand it before using it. Starting from the basic contents of the visual identity and its applications, a brand center now includes the brand architecture , values, strategy, experience and everything that the brand wants to express. It is a Industry Email List center that distributes all information efficiently. If a brand is more than a name, it is key to have a place to explain to everyone involved what it is, its why, its story, its personality. This way they will be able to transmit who they are in a unified way. Benefits of having a brand center The reasons for using a brand center range from the short term because it resolves doubts quickly, to the long term because it ensures brand recognition. From the operational because it is easy to use, to the strategic because it protects coherence. A brand center is the way to simplify processes.
Avoid having to make a lot of manual and individual effort to find brand resources. Everything is indexed, classified, ordered. It is very easy to find any information. You gain efficiency and avoid oversights. It is used to avoid getting lost between sending materials while a campaign is being designed. Or for an internal presentation template. Or during the opening of new corporate channels. It resolves those key aspects for day-to-day life, in a context where we generate more brand documents than ever. The crux of the matter: having everything under control . The lack of management attracts difficulties, especially when several internal and external agents participate in the processes, as well as specific collaborators. They have to be in tune to avoid wasting time. To anticipate possible errors that may arise. To be the perfect gear. Those of us who work with brands know that it is very important to be consistent. The company is responsible for all documents under its identity. And even more so in these times, where purpose is key. Not only in the reason for being, but also in how the brand is activated at all points of contact with the user. To guarantee the best experience , communication and actions must be 100% aligned. The brand center maintains this consistency in all elements of the brand. In the daily life of any person who is linked to it.
It ensures correct application of identity, but collects much more. In its early days, the brand center was only for visual or verbal identity guides. A sampler to show how the different elements interacted. It fulfilled its mission, but it fell short because it was limited to a logo, colors and fonts. Today, it has been extended to be a realistic reflection of what a brand is , which is why in our projects we configure it to include a broader vision. More practice. More useful for anyone who needs to understand it before using it. Starting from the basic contents of the visual identity and its applications, a brand center now includes the brand architecture , values, strategy, experience and everything that the brand wants to express. It is a Industry Email List center that distributes all information efficiently. If a brand is more than a name, it is key to have a place to explain to everyone involved what it is, its why, its story, its personality. This way they will be able to transmit who they are in a unified way. Benefits of having a brand center The reasons for using a brand center range from the short term because it resolves doubts quickly, to the long term because it ensures brand recognition. From the operational because it is easy to use, to the strategic because it protects coherence. A brand center is the way to simplify processes.
Avoid having to make a lot of manual and individual effort to find brand resources. Everything is indexed, classified, ordered. It is very easy to find any information. You gain efficiency and avoid oversights. It is used to avoid getting lost between sending materials while a campaign is being designed. Or for an internal presentation template. Or during the opening of new corporate channels. It resolves those key aspects for day-to-day life, in a context where we generate more brand documents than ever. The crux of the matter: having everything under control . The lack of management attracts difficulties, especially when several internal and external agents participate in the processes, as well as specific collaborators. They have to be in tune to avoid wasting time. To anticipate possible errors that may arise. To be the perfect gear. Those of us who work with brands know that it is very important to be consistent. The company is responsible for all documents under its identity. And even more so in these times, where purpose is key. Not only in the reason for being, but also in how the brand is activated at all points of contact with the user. To guarantee the best experience , communication and actions must be 100% aligned. The brand center maintains this consistency in all elements of the brand. In the daily life of any person who is linked to it.